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Q: What is the main industry in the South Plains region?

A: Agriculture is the main industry in the South Plains region, particularly cotton farming.

Local Events

Here are the upcoming events in Lubbock, TX, scheduled between April 15 and April 29, 20

• Event Title: TWINSICK Concert
• Date & Time: ​Tuesday, April 15, 2025
• Venue/Location: Crickets Theater at The Buddy Holly Hall, 1300 Mac Davis Ln, Lubbock, TX 79401
• Description: ​​Electronic music duo TWINSICK brings their energetic performance to Lubbock.​
• URL: jambase.com

Event Title: Easter Brunch
Date & Time: Sunday, April 20, 2025, 11:00 AM – 4:00 PM
Venue/Location: Overton Hotel & Conference Center, 2322 Mac Davis Ln, Lubbock, TX 79401
Description: Celebrate Easter Sunday with a chef-curated brunch featuring festive treats and a joyful atmosphere.
URL: https://happeningnext.com/event/easter-brunch-eid3a0ccubcen

Please verify event details and availability by visiting the provided URLs, as schedules may change.

South Plains Hustle

Lubbock Business Owners

Listen to our South Plains Hustle podcast, your resource for mastering digital marketing across Lubbock, TX!  

Join host Troy Walker, an advocate for helping local brick-and-mortar businesses grow and succeed.  This show delivers hands-on strategies and inventive tips to help you reach new customers and skyrocket your sales. 

Enjoy a mix of lighthearted energy and expert insights, making even the most complex marketing ideas easy to understand. With a balance of fun and professionalism, we make marketing simple and engaging.

Tune in for true success stories, insightful conversations and expert tips, all focused on building a thriving small business scene in Lubbock.  Together, let’s bring a fresh, innovative approach to local marketing!

South Plains Hustle on Apple Podcasts 

South Plains Hustle on Spotify 

Quote Of The Week

"Life is 10% what happens to you and 90% how you react to it." - Charles R. Swindoll

• Lubbock is home to the world's largest windmill museum, featuring over 160 unique windmills from around the world.  

• Lubbock is one of the sunniest cities in the United States, with an average of over 260 sunny days per year.

Featured Restaurant

Skyviews Restaurant

Overview:

Perched atop the Texas Tech Plaza, Skyviews Restaurant offers a unique dining experience that combines panoramic views of Lubbock with innovative American cuisine. Operated by the university's hospitality students, Skyviews serves as a real-world classroom, allowing students to hone their culinary and service skills under the guidance of experienced professionals. This fusion of education and dining results in a fresh and dynamic approach to hospitality.​

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Cuisine and Menu Highlights:

Skyviews presents a contemporary American menu that changes seasonally, emphasizing locally sourced ingredients and creative preparations. Diners can expect a variety of dishes that showcase both classic techniques and modern twists. While the menu evolves regularly, past offerings have included:

• • Grilled Salmon: Perfectly cooked and served with seasonal accompaniments.

• • Braised Short Ribs: Tender beef short ribs slow-cooked to perfection, paired with creamy mashed potatoes and roasted vegetables​

  • Vegetarian Risotto: A creamy Arborio rice dish featuring a medley of seasonal vegetables and finished with Parmesan cheese.

The restaurant also offers a selection of house-made desserts and an extensive wine list to complement the dining experience.

Ambiance and Décor:

Skyviews boasts a modern and elegant interior, with floor-to-ceiling windows that provide stunning views of the Lubbock skyline. The minimalist décor is accented by tasteful art pieces, creating a sophisticated yet comfortable atmosphere. The open dining area is spacious, allowing for both intimate dinners and larger gatherings. The highlight, however, is the breathtaking view, making every meal a memorable occasion.

Location and Contact Information:

• Address: 1901 University Ave, 6th Floor, Lubbock, TX 79410​
• Phone: (806) 742-4762
• Website: Skyviews Restaurant​

Operating Hours:

• Lunch: Monday – Friday: 11:00 AM – 1:00 PM​
• Dinner: Hours vary seasonally; please refer to the website or call for current dinner service hours

Please note that reservations are recommended, especially for dinner service, due to the restaurant's popularity and limited seating.

Special Events and Promotions:

Skyviews frequently hosts themed dinners and special events that allow hospitality students to showcase their creativity and skills. These events often feature multi-course menus with wine pairings and are announced on the restaurant's website and social media channels. Additionally, Skyviews offers private dining options for special occasions and corporate events.

Customer Reviews and Testimonials:

Diners consistently praise Skyviews for its exceptional food, attentive service, and unique setting. One patron noted, "Food was terrific. One of the best experiences..." Another guest commented, "The view from the 6th floor is amazing, and the students do an excellent job with both the food and service."​

Experience the fusion of education and fine dining at Skyviews Restaurant of Texas Tech. Whether you're celebrating a special occasion or simply seeking a memorable meal with a view, Skyviews offers an unparalleled dining adventure in Lubbock.

Tip of The Week

Check out the local farmers market for fresh produce and unique handmade goods!

It's a great way to support local businesses and enjoy a fun outing with family or friends.

Joke Of The Week

Why did the geologist break up with the South Plains?

He couldn't handle the lack of sedimentary dates.

Featured Artist/Band

Introduction

In the heart of Lubbock, Texas, a city renowned for its rich musical heritage, Legal Limit has carved out a distinctive niche in the local music scene. Known for their electrifying performances and a repertoire that spans classic rock, country, and contemporary hits, Legal Limit has become a staple for live music enthusiasts in the area.

Band Details

Legal Limit is a dynamic ensemble featuring talented musicians who bring energy and passion to every performance. While specific details about the individual members are not readily available, their collective synergy is evident in their seamless renditions of diverse musical genres. Their setlists often include timeless classics from rock legends, heartfelt country tunes, and modern chart-toppers, ensuring there's something for every listener.

Origin Story

Emerging from Lubbock's vibrant music community, Legal Limit was formed by a group of seasoned musicians with a shared vision: to deliver high-quality live music that resonates with audiences of all ages. Over the years, they've built a loyal following, becoming a sought-after act for local events, private parties, and popular venues throughout the region.

Current Projects

Legal Limit maintains an active performance schedule, frequently gracing the stages of Lubbock's most beloved venues. Fans can catch their upcoming shows by following their official Facebook page, where they regularly post event updates and announcements. Their commitment to delivering engaging live experiences keeps audiences coming back for more.

Personal Touch

A hallmark of Legal Limit's performances is their ability to connect with the crowd, often taking requests and interacting with audience members to create a personalized concert experience. Regular patrons of Lubbock's live music circuit might recall memorable nights at local spots where the band's spontaneous jams and infectious energy turned ordinary evenings into unforgettable celebrations.

How to Get More

To stay informed about Legal Limit's upcoming shows and latest news, follow their official Facebook page: Legal Limit Band LubbockTx. Whether you're a longtime fan or new to their music, attending a Legal Limit performance promises an evening of exceptional live entertainment that showcases the best of Lubbock's local talent.​

Supporting Legal Limit not only means enjoying top-tier live music but also contributing to the thriving cultural tapestry of Lubbock's music scene. Don't miss the chance to experience their dynamic performances firsthand!

Check out the unique murals and street art around downtown Lubbock for a cool and free way to explore the city's artistic side.