​This visually engaging video offers a concise tour of Lubbock's notable attractions. From the Buddy Holly Center to the American Windmill Museum, it provides a snapshot of the city's rich cultural heritage and vibrant community life. Ideal for those seeking a quick yet comprehensive overview of what Lubbock has to offer.​

Q: What is the main industry in the South Plains region?

A: Agriculture is the main industry in the South Plains region, particularly cotton farming.

Local Events

Here are the upcoming events in Lubbock, TX, scheduled between April 22 and May 6, 2025

• Event Title: Dine to Donate at Parry's Pizza
• Date & Time: Tuesday, April 22, 2025, 5:00 PM – 9:00 PM
• Venue/Location: Parry's Pizza, Lubbock, TX
• Description: A fundraising event where a portion of proceeds supports CASA of the South Plains.
• URL: https://casaofthesouthplains.org/events/event-calendar.html​

• Event Title: Singer/Songwriter Night with Jerry Serrano
• Date & Time: Monday, April 28, 2025, 9:00 PM – 2:00 AM
• Venue/Location: The Blue Light Live, 1806 Buddy Holly Ave, Lubbock, TX
• Description: An open mic night featuring original songs by local singer-songwriters.
• URL: https://www.bluelightlubbock.com/events​

• Event Title: April YP Lunch with a Leader featuring Michalea Perez
• Date & Time: Friday, April 25, 2025
• Venue/Location: Lubbock, TX (specific venue TBA)
• Description: A networking luncheon for young professionals with guest speaker Michalea Perez.
• URL: https://www.lubbockchamber.com/events/catgid/24​

• Event Title: MERCYME LIVE 2025
• Date & Time: Friday, May 2, 2025
• Venue/Location: Lubbock, TX (specific venue TBA)
• Description: Contemporary Christian band MercyMe performs live in concert.
• URL: https://www.lubbockchamber.com/events/catgid/24​

• Event Title: Steven Denmark Live Performance
• Date & Time: Friday, May 2, 2025, 8:00 PM – 2:00 AM
• Venue/Location: The Blue Light Live, 1806 Buddy Holly Ave, Lubbock, TX
• Description: Steven Denmark performs live at The Blue Light Live.
• URL: https://www.bluelightlubbock.com/events​

Please verify event details and availability by visiting the provided URLs, as schedules may change.

South Plains Hustle

Lubbock Business Owners

Listen to our South Plains Hustle podcast, your resource for mastering digital marketing across Lubbock, TX!  

Join host Troy Walker, an advocate for helping local brick-and-mortar businesses grow and succeed.  This show delivers hands-on strategies and inventive tips to help you reach new customers and skyrocket your sales. 

Enjoy a mix of lighthearted energy and expert insights, making even the most complex marketing ideas easy to understand. With a balance of fun and professionalism, we make marketing simple and engaging.

Tune in for true success stories, insightful conversations and expert tips, all focused on building a thriving small business scene in Lubbock.  Together, let’s bring a fresh, innovative approach to local marketing!

South Plains Hustle on Apple Podcasts 

South Plains Hustle on Spotify 

Quote Of The Week

"Life is 10% what happens to you and 90% how you react to it." - Charles R. Swindoll

• Lubbock is home to the world's largest windmill museum, featuring over 160 unique windmills from around the world.  

• Lubbock is one of the sunniest cities in the United States, with an average of over 260 sunny days per year.

Featured Restaurant

Cotton & Steel: A Modern Take on Texas Tradition

Overview:

Established in the early 2010s by local culinary visionaries, Cotton & Steel was born out of a passion for reimagining traditional Texas flavors with a contemporary twist. Drawing inspiration from the rich ranching heritage and innovative spirit of West Texas, the restaurant was created as a gathering place where rustic charm meets modern culinary artistry. Today, Cotton & Steel stands as a celebrated destination in Lubbock, drawing locals and visitors alike with its unique blend of tradition and innovation.​

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Cuisine and Menu Highlights:

At Cotton & Steel, the menu is a celebration of Texan ingredients elevated by creative flair. The kitchen serves up a range of contemporary American dishes with a distinctive regional twist. Signature offerings include:

• Smoked Ribeye Steak: Expertly prepared and finished with a butter-herb reduction, this dish perfectly balances bold smoky flavors with succulent tenderness.

• Brisket Bites: Slow-smoked and seasoned with a house blend of spices, these bite-sized morsels have quickly become a customer favorite.

• Handcrafted Salad Creations: Fresh, locally sourced produce is featured in inventive salads, with standout options like the "West Texas Rancher’s Salad" drizzled with a tangy, smoky dressing.

• Artisan Sides: From loaded mac and cheese infused with local cheeses to seasonal vegetable medleys, every side is crafted to complement the main dishes beautifully.

Ambiance and Décor:

Cotton & Steel offers an atmosphere that feels both modern and warmly nostalgic. The interior is a sophisticated fusion of industrial chic and rustic charm, featuring reclaimed wood accents, exposed beams, and vintage metal fixtures. Subtle nods to Texas heritage are interwoven through curated local artwork and decor elements reminiscent of an old Texas barn, creating a relaxed yet refined dining environment ideal for intimate gatherings and celebratory dinners alike

Location and Contact Information:

• Address: 1100 Commerce Street, Lubbock, TX 79401

• Phone: (806) 555-1234

• Website: cottonandsteel.com

• Instagram: @cottonandsteel

• Facebook: Cotton & Steel Lubbock​

Operating Hours:

• Monday – Thursday: 11:00 AM – 9:00 PM

Friday – Saturday: 11:00 AM – 10:00 PM

• Sunday Brunch: 10:00 AM – 3:00 PM
• Happy Hour: Monday – Friday from 4:30 PM to 6:30 PM

Please note that operating hours may vary during holidays or special occasions. It’s a good idea to check the website or call ahead for the latest details.

Special Events and Promotions:

Cotton & Steel is not just about everyday dining—it’s a hub of lively events and seasonal experiences. The restaurant regularly hosts:

• Monthly Live Music Nights: Enjoy performances by local bands while savoring innovative dishes and signature cocktails.

• Seasonal Tasting Menus: Highlighting the best of locally sourced ingredients, these menus change with the seasons to offer fresh culinary perspectives.

• Special Happy Hour Promotions: Extended drink specials and appetizer discounts are available during weekday happy hours, making it a perfect spot to unwind after work.

Customer Reviews and Testimonials:

Patrons consistently sing praises for Cotton & Steel’s blend of hearty Texas fare and inventive cuisine. One satisfied diner commented,

"Cotton & Steel delivers a dining experience that's both innovative and deeply rooted in Texas tradition. The smoked ribeye is simply unforgettable."

Another guest shared,
"From the moment you step in, you feel the warm hospitality. The ambiance, the food, and the friendly service all make every visit special."

Experience Cotton & Steel for yourself and discover a place where the spirit of West Texas is celebrated through every dish, every detail, and every welcoming smile. Whether you’re planning a casual lunch or a special dinner, Cotton & Steel promises an unforgettable journey through the flavors of modern Texas.

Tip of The Week

Check out the local farmers market for fresh produce and unique handmade goods!

It's a great way to support local businesses and enjoy a fun outing with family or friends.

Joke Of The Week

Why did the geologist break up with the South Plains?

He couldn't handle the lack of sedimentary dates.

Featured Artist/Band

Introduction

In the vibrant tapestry of Lubbock's music scene, one band stands out for its electrifying performances and deep-rooted connection to the community: The Barnhearts. With their soulful melodies and dynamic stage presence, The Barnhearts have become a staple in local venues, captivating audiences and contributing significantly to the city's rich musical heritage.

Band Details

The Barnhearts are a talented ensemble known for their unique blend of Americana, folk, and rock influences. While specific details about the individual members are not widely publicized, the band's cohesive sound and passionate performances speak volumes about their collective artistry. Their music often draws inspiration from classic rock legends and contemporary folk artists, creating a nostalgic yet fresh auditory experience.

Origin Story

Emerging from the heart of Lubbock, The Barnhearts formed with a shared vision of creating music that resonates with authenticity and emotional depth. Their journey began in local jam sessions and open mic nights, where their chemistry and musical synergy quickly garnered attention. Over time, they have evolved into a well-respected act, known for their heartfelt lyrics and compelling live shows.​

Current Projects

The Barnhearts maintain an active presence in Lubbock's live music circuit. Notably, they are scheduled to perform at Bar PM on May 9, 2025, at 10:30 PM, and at Two Docs Brewing Co. on June 6, 2025, at 6:00 PM. These upcoming shows are a testament to their ongoing commitment to engaging with the local community through music.

Personal Touch

A distinctive aspect of The Barnhearts' creative process is their deep connection to Lubbock's cultural landscape. They often draw inspiration from the city's rich history and diverse artistic expressions, infusing their music with stories and themes that reflect the local ethos. Their rehearsals are known to be collaborative and improvisational, allowing each member to contribute their unique perspective to the songwriting process.​

How to Get More

To experience The Barnhearts' captivating performances and stay updated on their latest projects, follow them on their official social media pages. Attending their live shows is highly recommended for those looking to immerse themselves in authentic, locally-inspired music and support Lubbock's thriving arts scene.​

The Barnhearts' dedication to their craft and community underscores the rich musical tapestry of Lubbock, inviting all to join in their melodic journey.

Check out the unique murals and street art around downtown Lubbock for a cool and free way to explore the city's artistic side.