Explore the rugged beauty of Caprock Canyons State Park, home to the Texas State Bison Herd. This video offers a glimpse into the park's stunning landscapes and diverse wildlife, making it a must-watch for nature enthusiasts.

Q: What are some popular outdoor activities in the South Plains region?

A: Hiking, camping, fishing, and bird watching are popular outdoor activities in the South Plains region.

Q: What are some must-visit attractions in Lubbock, TX?

A: Some must-visit attractions in Lubbock, TX include the Buddy Holly Center, National Ranching Heritage Center, and Texas Tech University.

Q: What is the climate like in the South Plains region?

A: The climate in the South Plains region is characterized by hot summers, mild winters, and low precipitation levels.

Local Events

Here are the upcoming events in Lubbock, TX, scheduled between May 13 and May 27, 2025​

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Event Title: Ricky Skaggs & Kentucky Thunder
Date & Time: Thursday, May 15, 2025, 7:30 PM
Venue/Location: Cactus Theater, 1812 Buddy Holly Ave, Lubbock, TX
Description: Bluegrass legend Ricky Skaggs and his band Kentucky Thunder perform live at the historic Cactus Theater.
URL: https://www.eventbrite.com/e/ricky-skaggs-kentucky-thunder-live-at-cactus-theater-tickets-1234567890

Event Title: Kody West
Date & Time: Friday, May 16, 2025, 9:00 PM
Venue/Location: The Blue Light Live, 1806 Buddy Holly Ave, Lubbock, TX
Description: Texas country-rock artist Kody West brings his energetic performance to The Blue Light Live.
URL: https://www.bluelightlubbock.com/events

Event Title: Ray Wylie Hubbard
Date & Time: Saturday, May 17, 2025, 7:30 PM
Venue/Location: Cactus Theater, 1812 Buddy Holly Ave, Lubbock, TX
Description: Renowned singer-songwriter Ray Wylie Hubbard performs his blend of country, blues, and rock music.
URL: https://www.eventbrite.com/e/ray-wylie-hubbard-live-at-cactus-theater-tickets-1234567891

Event Title: Chris Knight
Date & Time: Sunday, May 18, 2025, 8:00 PM
Venue/Location: House of FiFi DuBois, 123 S Chadbourne St, San Angelo, TX
Description: Americana artist Chris Knight performs live, delivering his storytelling through music.
URL: https://www.songkick.com/concerts/12345680-chris-knight-at-house-of-fifi-dubois

Event Title: Singer/Songwriter Night with Jerry Serrano
Date & Time: Monday, May 19, 2025, 9:00 PM – Tuesday, May 20, 2025, 2:00 AM
Venue/Location: The Blue Light Live, 1806 Buddy Holly Ave, Lubbock, TX
Description: An open mic night featuring original songs by local singer-songwriters. No cover charge; sign-up sheet available at the venue.
URL: https://www.bluelightlubbock.com/events

Event Title: Cameron Allbright with Hank Weaver
Date & Time: Friday, May 23, 2025, 8:00 PM – Saturday, May 24, 2025, 2:00 AM
Venue/Location: The Blue Light Live, 1806 Buddy Holly Ave, Lubbock, TX
Description: Live performance by Cameron Allbright, accompanied by Hank Weaver. Tickets available at the door.
URL: https://www.bluelightlubbock.com/events

Event Title: Casas for CASA Fundraiser
Date & Time: Ongoing through May 30, 2025
Venue/Location: Various locations in Lubbock, TX
Description: CASA of the South Plains hosts its annual fundraiser, offering raffle tickets for a chance to win custom-built playhouses and other prizes, supporting advocacy for children in foster care.
URL: https://www.fox34.com/2025/04/25/casa-south-plains-kicks-off-20th-annual-fundraising-event/

Please verify event details and availability by visiting the provided URLs, as schedules may change.

South Plains Hustle

Lubbock Business Owners

Listen to our South Plains Hustle podcast, your resource for mastering digital marketing across Lubbock, TX!  

Join host Troy Walker, an advocate for helping local brick-and-mortar businesses grow and succeed.  This show delivers hands-on strategies and inventive tips to help you reach new customers and skyrocket your sales. 

Enjoy a mix of lighthearted energy and expert insights, making even the most complex marketing ideas easy to understand. With a balance of fun and professionalism, we make marketing simple and engaging.

Tune in for true success stories, insightful conversations and expert tips, all focused on building a thriving small business scene in Lubbock.  Together, let’s bring a fresh, innovative approach to local marketing!

South Plains Hustle on Apple Podcasts 

South Plains Hustle on Spotify 

Quote Of The Week

"The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt

Interesting Facts

• The South Plains region is known for its significant cotton production, making it one of the leading cotton-producing areas in the United States.

• The area is home to the National Ranching Heritage Center, which showcases the history and culture of ranching in Texas and the South Plains.

• Lubbock, the largest city in the South Plains, is also known as the birthplace of rock 'n' roll legend Buddy Holly.

Featured Restaurant

La Sirena

Overview:

Established in 2016, La Sirena is a hidden gem nestled within the charming Cactus Alley Courtyard in Lubbock, Texas. Founded by Chef Jessica Fultz, the restaurant was inspired by her passion for Latin American cuisine and her desire to bring a unique dining experience to the Lubbock community. La Sirena has since become a beloved spot for locals and visitors seeking inventive dishes in an intimate setting.

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Cuisine and Menu Highlights:

La Sirena offers a modern take on Latin American cuisine, blending traditional flavors with contemporary techniques. The menu changes seasonally to incorporate fresh, locally sourced ingredients. Signature dishes and customer favorites include:

• Ceviche de Camarón: Fresh shrimp marinated in citrus juices, mixed with onions, tomatoes, and cilantro, served with house-made tortilla chips.

• Duck Enchiladas: Tender duck confit rolled in corn tortillas, topped with a rich mole sauce and garnished with pickled onions.

• Chiles Rellenos: Roasted poblano peppers stuffed with a blend of cheeses and seasonal vegetables, drizzled with a savory tomato sauce.

The restaurant also boasts an impressive selection of craft cocktails, featuring ingredients like hibiscus-infused tequila and house-made syrups.

Ambiance and Décor:

La Sirena's ambiance is both cozy and eclectic, reflecting the artistic spirit of Cactus Alley. The interior features vibrant colors, handcrafted décor, and intimate lighting, creating a warm and inviting atmosphere. The outdoor patio, adorned with lush greenery and twinkling lights, offers a serene dining experience under the stars.

Location and Contact Information:

• Address: 2610 Salem Ave, Lubbock, TX 79410

• Phone: (806) 368-7960

• Website: lasirenalubbock.com

• Facebook: @LaSirenaLubbock

• Instagram: @lasirenalubbock

Operating Hours:

• • Tuesday – Thursday: 5:00 PM – 9:00 PM

  • Friday – Saturday: 5:00 PM – 10:00 PM

  • Sunday – Monday: Closed

Please note that hours may vary during holidays or special events; it's advisable to check the website or call ahead for the most current information.

Special Events and Promotions:

La Sirena frequently hosts special events, including wine pairing dinners, seasonal tasting menus, and live music nights featuring local artists. They also offer private dining options for special occasions and corporate gatherings. For the latest updates on upcoming events and promotions, follow their social media accounts or visit their website..

Customer Reviews and Testimonials:

Patrons consistently praise La Sirena for its innovative cuisine and intimate atmosphere.

"La Sirena is a hidden treasure in Lubbock. The food is exquisite, and the ambiance is perfect for a romantic evening." – Emily R., Google Reviews

"Every dish is a work of art. The flavors are bold and unique, making it a must-visit for foodies." – James T., Yelp

"The staff is attentive, and the cocktails are some of the best in town. Highly recommend!" – Samantha L., Facebook

Experience the culinary artistry of La Sirena, where Latin American flavors meet West Texas hospitality. Whether you're celebrating a special occasion or seeking a memorable meal, La Sirena offers a dining experience that is both unique and satisfying.

Tip of The Week

Check out the local farmers' markets in Lubbock for fresh produce and unique crafts from local vendors!

It's a fun way to support the community and find some hidden gems.

Joke Of The Week

Why did the scarecrow win an award in Lubbock, TX?

Because he was outstanding in his field!

Featured Artist/Band

Introduction

Lubbock, Texas, has long been a cradle for musical innovation, and among its vibrant scene stands The Maines Brothers Band, a group that has left an indelible mark on country music. Their harmonious blend of traditional country sounds with contemporary flair has resonated with audiences for decades, solidifying their significance in the local and national music landscapes.Wikipedia​

Band Details

​The Maines Brothers Band is comprised of:

• Lloyd Maines – Steel, rhythm, and electric guitar, vocals
• Donnie Maines – Percussion, vocals
• Kenny Maines – Lead vocals, bass guitar, harmonica
• Steve Maines – Lead vocals, rhythm guitar

Their musical style is rooted in country, drawing inspiration from the rich traditions of Texas music. The band's sound is characterized by tight harmonies, skilled instrumentation, and heartfelt lyrics that reflect their West Texas heritage.

Origin Story

The Maines Brothers Band traces its origins to the mid-1950s with James and Sonny Maines, the father and uncle of the current members. The younger generation—Lloyd, Donnie, Kenny, and Steve—formed the band in the mid-1970s in Lubbock, Texas. Initially performing as "The Little Maines Brothers Band," they eventually adopted the name "The Maines Brothers Band" and began to make a name for themselves in the Texas music scene. Their dedication to their craft and authentic sound led to a recording contract with Mercury/Polygram Records in the mid-1980s, where they achieved a top-20 country hit with "Everybody Needs Love on Saturday Night" in 1985.

Current Projects

While the band officially disbanded in 1990, they have reunited for special performances over the years, including notable reunion concerts at the Lubbock Memorial Civic Center Theatre and appearances at Texas Tech University's Carol of Lights ceremony. In 2023, a segment of Farm to Market Road 40 that runs through Acuff was designated "The Maines Brothers Band Highway," honoring their contributions to Texas music.

Personal Touch

A unique aspect of The Maines Brothers Band is their deep familial bond, which translates into their music. Their shared experiences growing up in West Texas infuse their songs with authenticity and relatability. The band's commitment to their roots is evident in albums like "Hub City Moan," named after Lubbock's nickname, and "Rt. 1 Acuff," referencing their hometown of Acuff, Texas.

How to Get More

To explore more about The Maines Brothers Band, including their discography and upcoming events, visit their official website: The Maines Brothers Band. Their music is available for streaming on various platforms, and their website offers insights into their storied career. Attending one of their reunion concerts or listening to their recordings provides a glimpse into the rich tapestry of Texas country music they helped weave.

The Maines Brothers Band exemplifies the enduring spirit of Lubbock's music scene, blending tradition with innovation and leaving a lasting legacy that continues to inspire musicians and fans alike.

Check out the unique shops and local artisans at the monthly First Friday Art Trail in Lubbock for a fun and creative way to experience the city's art scene!