Experience the raw beauty of the South Plains in this visually captivating video. It captures the essence of the region's expansive landscapes and the powerful winds that shape them. This short film offers a serene yet compelling glimpse into the natural forces that define the area.

Q: What are some popular attractions in Lubbock, Texas?

A: Some popular attractions in Lubbock, Texas include the Buddy Holly Center, Mackenzie Park, and the National Ranching Heritage Center.

Q: What is the climate like in the South Plains region of Texas?

A: The climate in the South Plains region of Texas is characterized by hot summers, mild winters, and low humidity levels.

Q: What is the economy based on in Lubbock, Texas?

A: The economy in Lubbock, Texas is based on agriculture, healthcare, education, and manufacturing industries.

Local Events

Here are the upcoming events in Lubbock, TX, scheduled between June 3 and June 17, 2025​

• Event Title: District 2 4-H Fishing Extravaganza
• Date & Time: Tuesday, June 10, 2025, 4:30 PM – 8:15 PM
• Venue/Location: Buddy Holly Park, Lubbock, TX
• Description: A fun-filled fishing event for 4-H members across District 2, promoting outdoor skills and camaraderie.
• URL: https://lubbock.agrilife.org/calendar/Lubbock

• Event Title: Maximize Your Membership – Sponsored by Coca-Cola
• Date & Time: Tuesday, June 10, 2025, Time TBA
• Venue/Location: Location TBA, Lubbock, TX
• Description: An event aimed at helping new and existing members of the Lubbock Chamber of Commerce learn how to maximize their membership benefits.
• URL: https://www.lubbockchamber.com/events/details/maximize-your-membership-sponsored-by-coca-cola-12888

• Event Title: YP Off the Clock Sponsored by Brady & Hamilton, LLP
• Date & Time: Tuesday, June 10, 2025, Time TBA
• Venue/Location: Location TBA, Lubbock, TX
• Description: A networking event for young professionals in Lubbock, providing opportunities to connect and engage with peers.
• URL: https://www.lubbockchamber.com/events/details/yp-off-the-clock-sponsored-by-brady-hamilton-llp-12889business.lubbockchamber.com

Please verify event details and availability by visiting the provided URLs, as schedules may change.

South Plains Hustle

Lubbock Business Owners

Listen to our South Plains Hustle podcast, your resource for mastering digital marketing across Lubbock, TX!  

Join host Troy Walker, an advocate for helping local brick-and-mortar businesses grow and succeed.  This show delivers hands-on strategies and inventive tips to help you reach new customers and skyrocket your sales. 

Enjoy a mix of lighthearted energy and expert insights, making even the most complex marketing ideas easy to understand. With a balance of fun and professionalism, we make marketing simple and engaging.

Tune in for true success stories, insightful conversations and expert tips, all focused on building a thriving small business scene in Lubbock.  Together, let’s bring a fresh, innovative approach to local marketing!

South Plains Hustle on Apple Podcasts 

South Plains Hustle on Spotify 

Quote Of The Week

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson

Interesting Facts

• The South Plains region is known for being one of the windiest areas in the United States, with wind speeds often reaching over 30 mph.

• The South Plains is home to the famous Buddy Holly, a rock and roll icon who grew up in Lubbock. - The region is also known for its agriculture, particularly cotton farming, which contributes significantly to the economy.

Featured Restaurant

Corralito Steak House

Overview:

Corralito Steak House, a family-owned establishment with roots in El Paso and Ciudad Juárez, brings its rich tradition of Mexican-style steakhouses to Lubbock. Known for its commitment to quality and a warm, inviting atmosphere, Corralito has quickly become a favorite among locals seeking a unique dining experience that blends the flavors of Mexico with classic steakhouse fare.

Cuisine and Menu Highlights:

Corralito specializes in mesquite-grilled steaks and authentic Mexican dishes. Signature offerings include:

• Arrachera (Skirt Steak): Marinated and grilled to perfection, served with traditional sides.

• Ribeye Steak: Juicy and flavorful, cooked over mesquite wood for a distinctive taste.

• Molcajete: A sizzling stone bowl filled with grilled meats, cactus, and cheese, offering a true taste of Mexico.

Complement your meal with a selection from their extensive wine list or a handcrafted margarita.

Ambiance and Décor:

The restaurant boasts a rustic yet elegant interior, featuring warm wood accents, ambient lighting, and traditional Mexican artwork. The inviting atmosphere makes it suitable for both family gatherings and intimate dinners.

Location and Contact Information:

• Address: 5720 82nd St, Lubbock, TX 79424

• Phone: (806) 701-5000

• Website: corralitosteakhouse.com

• Facebook: Corralito Steak House Lubbock 

Operating Hours:

• Monday – Thursday: 11:00 AM – 10:00 PM
• Friday – Saturday: 11:00 AM – 11:00 PM
• Sunday: 11:00 AM – 9:00 PM

Special Events and Promotions:

Corralito offers weekly specials, including discounted appetizers and drink promotions during happy hour. They also host live music events on select evenings, providing an enhanced dining experience. For updates on upcoming events and promotions, follow their social media accounts or visit their website.

Customer Reviews and Testimonials:

Patrons praise Corralito for its flavorful dishes and attentive service.

"The best steak I've had in Lubbock! The atmosphere is cozy, and the staff is incredibly friendly." – Maria S., Google Reviews

"Authentic Mexican flavors with top-notch steakhouse quality. A must-visit!" – James L., Yelp

"From the moment we walked in, we felt welcomed. The food was outstanding, especially the molcajete." – Angela R., Facebook

Experience the fusion of Mexican tradition and steakhouse excellence at Corralito Steak House in Lubbock. Whether you're celebrating a special occasion or simply craving a hearty meal, Corralito promises a memorable dining experience.

Tip of The Week

Check out the amazing local art scene in Lubbock, including galleries, street art, and public art installations.

Support local artists and add a unique piece to your collection!

Joke Of The Week

Why did the sun go to school in Lubbock, Texas?

Because it wanted to be brighter!

Featured Artist/Band

Introduction

Emerging from the heart of Lubbock, Texas, the Clay Clear Band is making significant strides in the local music scene with their authentic blend of country, Southern rock, and Americana. Known for their high-energy performances and heartfelt songwriting, they've become a staple in West Texas venues, captivating audiences with their genuine sound and stage presence.​

Band Details

The Clay Clear Band is fronted by a crew of seasoned musicians, each bringing serious chops and a love of Texas music:

• Clay Clear – Lead Vocals, Rhythm Guitar

• Corey Dillard – Drums, Backing Vocals

• Jaydon Gonzales – Lead Guitar, Backing Vocals

• Dave Hobbs – Bass, Backing Vocals

Together, they pull influences from legends like Lynyrd Skynyrd and Chris Stapleton, while adding a modern twist that makes their sound both familiar and fresh. Expect gritty guitar work, soulful vocals, and a rhythm section that brings the thunder.

Origin Story

The band began with frontman Clay Clear’s drive to create music that was both emotionally authentic and irresistibly fun. What started as solo shows and songwriter sessions quickly evolved into a full-blown band project, attracting top-tier local talent. Since then, they’ve hit the road hard, earning opening slots for national touring acts and headlining local festivals and dance halls across West Texas and beyond.

Current Projects

In 2024, the Clay Clear Band released their debut EP, "One Night Rodeo," which features fan favorites like “Mustang Wine” and “Far From Sober.” They’ve followed it up with a rigorous show calendar, playing venues like The Garden, Charley B’s, and multiple West Texas fairs.

They’re currently back in the studio working on their next batch of songs, which Clay describes as “Texas storytelling with teeth.” Expect new singles to drop later this year, along with an expanded regional tour.

Personal Touch

The band is known to hang out and grab tacos after shows at Taqueria Jalisco, a local favorite just off Slide Road. When they’re not on stage, you might catch them out supporting other local musicians — they’re part of a tight-knit scene that celebrates collaboration over competition.

A fun behind-the-scenes quirk? They warm up before every show by blasting 80s hair metal in the green room — think Bon Jovi meets honky-tonk.

How to Get More

🎧 Listen & Follow: Clay Clear Band Official Website
📱 Facebook: facebook.com/clayclearband
📸 Instagram: @clayclearband

Check out their EP, stream their singles, and don’t miss their next live show — this is one band that sounds even better when the amps are cranked and the boots are dusty.

🪕 The Clay Clear Band isn’t just playing music — they’re building a movement rooted in West Texas grit, a little whiskey, and a whole lotta heart.

Head to the Caprock Canyons State Park for some stunning views and outdoor adventures, less than a 2-hour drive from Lubbock.