This brief news segment highlights the South Plains Young Marines program's call for adult volunteers. The video offers insights into the program's mission to instill discipline, leadership, and community service values in youth. It's a testament to the region's commitment to nurturing the next generation.

Q) What cities are considered part of the South Plains region?

A) Lubbock, Plainview, and Levelland

Q) What major industry is prominent in the South Plains region?

A )Agriculture, particularly cotton farming 

Q) What university is located in Lubbock, the largest city in the South Plains?

A) Texas Tech University

Local Events

Here are the upcoming events in Lubbock, TX, scheduled between June 10 and June 24, 2025​

• Event Title: District 2 4-H Fishing Extravaganza
• Date & Time: Tuesday, June 10, 2025, 4:30 PM – 8:15 PM
• Venue/Location: Buddy Holly Park, Lubbock, TX
• Description: A fun-filled fishing event for 4-H members across District 2, promoting outdoor skills and camaraderie.
• URL: https://lubbock.agrilife.org/calendar/Lubbock

• Event Title: Maximize Your Membership – Sponsored by Coca-Cola
• Date & Time: Tuesday, June 10, 2025, Time TBA
• Venue/Location: Location TBA, Lubbock, TX
• Description: An event aimed at helping new and existing members of the Lubbock Chamber of Commerce learn how to maximize their membership benefits.
• URL: https://www.lubbockchamber.com/events/details/maximize-your-membership-sponsored-by-coca-cola-12888

• Event Title: YP Off the Clock Sponsored by Brady & Hamilton, LLP
• Date & Time: Tuesday, June 10, 2025, Time TBA
• Venue/Location: Location TBA, Lubbock, TX
• Description: A networking event for young professionals in Lubbock, providing opportunities to connect and engage with peers.
• URL: https://www.lubbockchamber.com/events/details/yp-off-the-clock-sponsored-by-brady-hamilton-llp-12889business.lubbockchamber.com

• Event Title: CritterFest
• Date & Time: Thursday, June 19 – Sunday, June 22, 2025
• Venue/Location: Location TBA, Lubbock, TX
• Description: A family-friendly festival featuring exotic animals, live entertainment, and educational exhibits.
• URL: https://www.lubbockchamber.com/events/details/critterfest-12896

Please verify event details and availability by visiting the provided URLs, as schedules may change.

South Plains Hustle

Lubbock Business Owners

Listen to our South Plains Hustle podcast, your resource for mastering digital marketing across Lubbock, TX!  

Join host Troy Walker, an advocate for helping local brick-and-mortar businesses grow and succeed.  This show delivers hands-on strategies and inventive tips to help you reach new customers and skyrocket your sales. 

Enjoy a mix of lighthearted energy and expert insights, making even the most complex marketing ideas easy to understand. With a balance of fun and professionalism, we make marketing simple and engaging.

Tune in for true success stories, insightful conversations and expert tips, all focused on building a thriving small business scene in Lubbock.  Together, let’s bring a fresh, innovative approach to local marketing!

South Plains Hustle on Apple Podcasts 

South Plains Hustle on Spotify 

Quote Of The Week

"Life is only as good as you make it."

Interesting Facts

The Caprock Escarpment, a prominent geological feature in the region, is about 200 miles long and runs from northwestern Texas to eastern New Mexico. 

Featured Restaurant

Salt by Angie

Overview:

Opened in April 2025, Salt by Angie is the latest culinary venture by renowned Lubbock chef and restaurateur Angie Ragan. Located in the heart of downtown Lubbock, this restaurant offers a modern take on classic Southern cuisine, emphasizing locally sourced ingredients and innovative cooking techniques.

Cuisine and Menu Highlights:

Salt by Angie specializes in contemporary Southern dishes with a creative twist. Signature offerings include:

• Buttermilk Fried Quail: Served with jalapeño cornbread and honey butter.

• Smoked Gouda Grits: Accompanied by blackened shrimp and a spicy Creole sauce.

• Pecan-Crusted Catfish: Paired with collard greens and sweet potato mash.

The restaurant also features a curated selection of Texas wines and craft cocktails to complement the menu.

Ambiance and Décor:

Salt by Angie boasts a chic and inviting atmosphere, blending rustic Southern charm with modern elegance. Exposed brick walls, reclaimed wood accents, and soft lighting create a warm and welcoming environment, perfect for both intimate dinners and lively gatherings.

Location and Contact Information:

• Address: 1109 Broadway Ave, Lubbock, TX 79401

• Phone: (806) 239-0751

• Website: saltbyangie.com

• Instagram: @saltbyangie 

Operating Hours:

• Monday – Thursday: 11:00 AM – 9:00 PM
• Friday – Saturday: 11:00 AM – 10:00 PM
• Sunday: Closed

Special Events and Promotions:

Salt by Angie hosts monthly wine pairing dinners, featuring local vineyards and seasonal menus. They also offer cooking classes and chef's table experiences for those interested in a more interactive dining experience. For the latest updates on events and promotions, follow their Instagram account or visit their website.

Customer Reviews and Testimonials:

Diners have praised Salt by Angie for its inventive dishes and exceptional service.

"An unforgettable dining experience! The flavors were bold and unique, and the staff made us feel right at home." – Jessica T., Google Reviews

 

"Chef Angie has outdone herself. Every dish was a masterpiece, and the ambiance was perfect for our anniversary dinner." – Michael R., Yelp

 

"A must-visit in Lubbock! The menu is creative, and the attention to detail is evident in every bite." – Samantha L., Facebook

Experience the innovative Southern cuisine and warm hospitality of Salt by Angie, a standout addition to Lubbock's vibrant dining scene.

Tip of The Week

Don't miss out on the delicious authentic Mexican food in Lubbock - try out different tacos from local food trucks or restaurants for a taste of South Plains' culinary scene!

Joke Of The Week

Why did the cowboy buy a dachshund in Lubbock?

Because he wanted to get a long little doggy!

🎸 Featured Artist: Jason Nutt & Highway 70

🎤 Introduction

Hailing from the heart of West Texas, Jason Nutt & Highway 70 bring a refreshing blend of traditional country and Southern rock to the Lubbock music scene. Known for their authentic storytelling and energetic performances, the band has been steadily gaining recognition across the region.mylubbock.us​

🎶 Band Details

• Jason Nutt – Lead vocals, rhythm guitar

• Jeff Bell – Bass guitar, vocals

• Ty Short – Drums, vocals

• Erik Denton – Lead guitar

• Brent Wade – Steel guitar

Drawing influence from country legends like George Strait and Waylon Jennings to modern torchbearers like Cody Johnson, this five-piece delivers a rich, layered sound full of texture and twang. Expect boot-stomping anthems and tear-in-your-beer ballads alike.

🛤️ Origin Story

The band formed in 2018, fronted by Jason Nutt, who brought a songwriting style steeped in small-town storytelling and life on the open highway. With a deep love for traditional country music and the energy of Southern rock, Nutt assembled a group of seasoned musicians who shared his vision. Their name—Highway 70—pays tribute to the road that runs through many of their hometowns and gigs, symbolizing both the literal and musical journey they’re on.

From dusty bars in Lubbock to opening slots for major Texas acts, the group has grown into a local favorite with serious regional momentum.

🎧 Current Projects

The band released their 2022 debut album, “Red Dirt Revival,” which features standout tracks like “Barroom Therapy” and “She Ain’t Comin’ Back.” Since then, they’ve played a packed calendar of live shows across Texas and Oklahoma, including venues like The Blue Light Live and Charley B’s.

They're currently in the studio working on their follow-up project, which promises an even grittier sound and more raw, relatable storytelling. Expect new music to drop later this year.

🍻 Personal Touch

When they’re not on the road, the band can often be found at Cook’s Garage in Lubbock, catching up with fans and supporting fellow musicians. One fun fact? Their steel guitarist Brent Wade is known for warming up with 90s R&B riffs—yes, really—before launching into a set of hardcore Texas country.

🔗 How to Get More

🎧 Visit: jasonnuttband.com
📱 Facebook: facebook.com/jasonnuttband
📸 Instagram: @jasonnuttband
🎵 Stream on Spotify, Apple Music, or wherever you listen

Catch them live, stream the album, and support one of Lubbock’s hardest-working bands.

Check out the hidden gem of La Sirena, a unique Mexican restaurant with incredible seafood dishes that you won't find anywhere else in Lubbock.